Not Just a Nickname: TACO Trade’s Economic Ripple — When Language Turns Trends into Transactions

In 2024, the U.S. taco industry surged 9% — but not because of a new ad campaign. It happened as “TACO” trended online as a nickname for Trump. This piece explores how one emotionally loaded word triggered real economic movement — and what it reveals about the power of language in high-stakes environments.