The days of name-dropping and identity by association are rapidly fading into history. Ultra-high-net-worth (UHNW) customers have reached a saturation point with luxury consumption for consumption’s sake. They now expect brands to deliver meaning through objects—and connect with their heartstrings before their purse strings. So how do we close that gap?

We teach you how to accessorize your customers most fervent emotions with your luxury offerings.

We begin by excavating your brand’s core identity—reviewing internal values, external presentation, and the way language shows up across all channels: verbal, visual, and beyond. Then, we craft your Origin Amnesia Protection Audit™: a bespoke, strategic document that codifies your brand’s verbal architecture. It becomes the foundation for all outward-facing real estate—from campaigns to visual expression to founder presence, where relevant—ensuring your voice is unmistakable, consistent, and deeply aligned at every touchpoint.

For Legacy Brand Founders & Faces

If you’re part of the brand’s image, you are part of its infrastructure. When founders evolve internally but the brand language stays static, dissonance grows. We offer discreet, high-touch support in aligning your presence with your brand’s narrative—ensuring that your next phase, whether continued leadership, succession, or exit, is linguistically and emotionally aligned with who you are now.

What You’ll Walk Away With:

• A refined articulation of your brand’s verbal identity—anchored in meaning, not just messaging

• A proprietary language system that bridges internal culture and external perception

• Strategic application guidance across campaigns, content, and client-facing interactions

• A codified, lasting reference— the Origin Amensia Protection Audit™ —to guide consistent expression as your brand evolves